Thursday, December 4, 2008

Web Poster 4 - Organizational Communication and Cultural Change

Violet's web poster discusses the importance of an organization's culture and understanding the different aspects before attempting to make any cultural changes.  An organization's success is important to their success.  Too often organizations try to make cultural changes without proper procedures and implementation and are faced with resistance.  In her web poster, Violet discusses how sharing or telling a story can be an effective strategy to change a culture.  I found this to be interesting.  I also agree that leadership is one of the most important factors in a successful cultural change effort.  Surveys and interviews are a good way for organizations to understand how their employees feel.  I think when making any change, organizations should make an effort to understand how their employees currently feel and use effective leaders to implement the change.  Of course this is not always easy, as Violet explains in her web poster, change is usually resisted.

1 comment:

Hapa said...

I'd like to share another perspective on this matter. Through my research, I found many cased of people doubting the ability of culture to be easily changed. These opponents of cultural change efforts argue that a company's culture is organic and can not be easily modified.

Many organizations try to implement change management to shape cultures without a clear understanding of what they are doing... and how they will accomplish it. As a result, the success rates for such organizational changes are expectedly low.

While not an easy task, I believe that a company's culture may be changed. Even if it is possible, I do realize that the success rate is very low as there is considerable inertia in a company's status quo and a complete restructuring of values/beliefs will never be an easy task.